Percent off
20% off summer dresses — with an optional largest discount, such as "up to $50".
Promotions
Google promotions, linked to your products
Create percent-off, amount-off, free-shipping, free-gift and buy-more offers in FeedManager, apply them to every product or to one tag's products, and FeedManager publishes Google's promotions file and writes the promotion IDs into your product feeds — until each promotion ends.
Standard and up Google shows promotions in 13 countries — see where.
Promotion types
The five offers Google shows most
Each appears as a "special offer" link on your Shopping ads and free listings once Google has reviewed it.
Amount off
$15 off orders over $100, with the minimum purchase written into the offer.
Free shipping
Free standard shipping, for every order or above a minimum purchase.
Free gift
A gift with the order, described in your own words: "a free tote bag with every jacket".
Buy more, save more
Buy M, get N at a percent off — buy 2, get the third at 50% off.
With or without a code
Any type can ask for a coupon code at checkout, or apply without one.
Creating one
A form that shows the file's line as you type
- An ID of letters, digits, "-" and "_" (up to 50) and a title of up to 60 characters — the line shoppers see.
- Optional coupon code, minimum purchase, largest discount, fine print and a promotion page.
- Start and end in your account's time zone, up to 183 days — Google's longest promotion.
- Online, in store or both; Shopping ads, free listings or both.
- All products, or the products of one tag — a static campaign selection or a dynamic one such as Big discounts.
- Pause a promotion at any time; up to 100 per account. The Promotions page groups them into running, upcoming, paused and ended.
Preview — the promotions file's line
promotion_id SUMMER20
product_applicability specific_products
offer_type generic_code
long_title 20% off summer dresses
promotion_effective_dates 2026-06-01T00:00:00+01:00/
2026-06-30T23:59:00+01:00
redemption_channel online
promotion_destination shopping_ads,free_listings
generic_redemption_code SUMMER20
coupon_value_type percent_off
percent_off 20
max_discount_amount 50.00 GBPLinking products
The right products carry the right promotion
Google matches a promotion to products by its ID. FeedManager writes those IDs for you, so a campaign is one tag and one form.
By tag
A promotion for one tag's products writes its ID into promotion_id of those products in your Google product feeds — up to 10 promotions per product. A tag a promotion uses can't be deleted.
From saving to the end
The ID is written from the moment you save until the promotion ends, so Google can review it before it starts. The dates decide when shoppers see it.
Rebuilt by itself
Saving, pausing or deleting a promotion rebuilds the promotions file and the feeds that carry its IDs, and so does a promotion's end.
New Google feeds map promotion_id to
{promotion_ids} by default; in an older feed, add that line on its Mapping tab. A promotion for
all products needs no ID on the products.
The promotions file
One more feed, built like the others
Click Create the Promotions File once. It is a feed of its own, in Google's tab-separated format, with everything your product feeds have.
- Its own address on
feed.feedmanager.org, an optional password, uploads, build history and alerts. It counts as one of your plan's feeds. - Its rows are the active promotions that haven't ended, in Google's attribute names.
- An empty file is fine: when the last promotion ends, the file is published empty, without a "fewer products" alert or a hold.
Add it to Merchant Center
The steps the panel shows on the file's page
- In Google Merchant Center, open Settings → Data sources and the Promotions tab, and add a promotions source.
- Choose to fetch it from a link and paste the file's address — with its user name and password if you protected it.
- Pick a daily fetch time. Google reviews each promotion before it starts, so save promotions at least a day ahead.
Where they show
Thirteen countries, Google's format
Google shows promotions in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, South Korea, Spain, the Netherlands, the United Kingdom and the United States
Not in Türkiye or other countries yet — the Promotions page says so too. Your Merchant Center account needs promotions switched on (Settings → Add-ons), which Google does by itself for many eligible accounts.
The file follows Google's promotions specification. Microsoft Advertising and ChatGPT promotions are not supported yet.
Standard plan and up
On the Free plan, or after a downgrade, your promotions are kept, but the file has no rows and product feeds write no promotion IDs until you upgrade.
Promotions
Questions about promotions
Where does Google show promotions?
In Australia, Brazil, Canada, France, Germany, India, Italy, Japan, South Korea, Spain, the Netherlands, the United Kingdom and the United States, on Shopping ads and free listings. Not in Türkiye yet.
Which plan do I need?
Standard or above. The promotions file counts as one of your plan's feeds. After a downgrade your promotions are kept, but the file has no rows and product feeds write no promotion IDs.
How do products get a promotion?
A promotion applies to all products or to the products of one tag. For a tag, FeedManager writes the promotion's ID into promotion_id of those products in your Google product feeds, from the moment you save it until it ends — up to 10 promotions per product.
When will shoppers see a promotion?
From its start date, once Google has reviewed it. Google reviews promotions before they start, so save them at least a day ahead; the ID is in your feeds from the moment you save, so the review can begin early.
Can I run promotions on Microsoft Advertising or ChatGPT?
Not yet. The promotions file follows Google's specification only.
Give your products a reason to be clicked
Promotions come with the Standard plan and up, alongside every channel and tags.
Private beta — accounts by invitation.